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Privacy Policy - Preservus Application
Preservus LLC | Effective Date: 2026/08/19
Applies to app.preservus.io and api.preservus.io
1. Scope of This Policy
This Privacy Policy applies to the Preservus application at app.preservus.io and the API that supports it at api.preservus.io (together, the “Application”), operated by Preservus, LLC, a Colorado limited liability company (“Preservus,” “we,” “us,” or “our”). It governs personal information collected from account holders and alpha and beta participants. It does not apply to the waitlist page at www.preservus.io, which is governed by a separate policy. If you are participating in our invitation-only alpha program, our Alpha Testing Agreement also applies to your participation and supplements this Policy.
2. Information We Collect
Account and profile information you provide, including:
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Contact information: email address and mobile phone number (required), home phone (optional).
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Identity information: gender, date of birth, address, and marital status.
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Financial profile information: work status, financial risk tolerance, financial acumen, expected or desired retirement age, and expected or desired retirement income.
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Race, which is entirely optional. If you choose to provide it, we use it only for aggregate demographic understanding of our user base. It does not affect, and is never used as a factor in, the features, pricing, insights, or recommendations made available to you.
Financial account information, connected through Plaid.
To provide net worth visibility and preservation planning features, you may choose to connect financial accounts using Plaid, Inc., a third-party financial data aggregation service. When you connect an account, you are directed to Plaid's own secure interface to authenticate with your financial institution. Preservus does not receive or store your online banking username, password, or other login credentials; those are provided directly to Plaid or your financial institution, never to Preservus. Once you authorize a connection, we receive from Plaid account and transaction information such as account balances, holdings, and transaction history, which we use to power the Application's features. Plaid's own handling of your information is governed by Plaid's End User Privacy Policy, available at plaid.com/legal. You can review, manage, or revoke connected accounts at any time within the Application.
Usage and device information, collected automatically.
We use a third-party product-analytics tool to understand how the Application is used, including pages and features accessed, actions taken, device and browser type, and IP address. This tool also generates aggregate heatmaps showing where users click, tap, and scroll across the Application. We do not use session recording or session replay: no tool we use captures, stores, or allows playback of an individual, identifiable session. The heatmap data we collect is aggregated across users and is not used to reconstruct any single person's activity.
3. How We Use Your Information
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To provide, operate, and maintain the Application's core features, including net worth visibility, preservation planning, and succession readiness tools;
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To communicate with you about your account, including service updates and security notices;
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To understand, in aggregate, how the Application is used, so we can improve it;
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During the alpha and beta phases specifically, to gather feedback and identify and fix issues;
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To meet our legal and regulatory obligations, including those described in Section 4 below.
We do not use your information to make any automated decision that produces a legal or similarly significant effect on you. We do not sell your personal information, and we do not share it with third parties for cross-context behavioral advertising.
4. Financial Information and the Gramm-Leach-Bliley Act
Because Preservus provides financial account aggregation and planning services, we are subject to the Gramm-Leach-Bliley Act (GLBA) and its implementing privacy and safeguards regulations. Nonpublic personal financial information you provide directly, or that we obtain on your behalf through Plaid, is handled in accordance with GLBA's requirements. We do not disclose nonpublic personal financial information to nonaffiliated third parties for their own marketing purposes. This Section, together with Sections 2, 3, and 9, is intended to serve as our GLBA privacy notice to you; a separate, more detailed notice will be provided if required by applicable regulation as the Application moves from alpha to general availability.
5. How We Share Your Information
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Financial data aggregation. Plaid, Inc., to establish and maintain the connection between your account and your financial institutions, as described in Section 2.
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Other service providers. A third-party website hosting provider, a third-party product-analytics provider, and a third-party email delivery provider, each of which processes information only on our behalf and only as needed to provide its service to us. A list of our specific service providers is available on request at marketing@preservus.io.
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Legal and safety reasons. We may disclose information if required by law, subpoena, or court order, or where we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Preservus, our users, or the public.
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Business transfers. If Preservus is involved in a merger, financing, acquisition, or sale of assets, your information may transfer as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.
6. Cookies
The Application uses cookies necessary for basic functionality, including keeping you signed in. Our product-analytics provider places a cookie to recognize your browser across visits for usage-analytics and heatmap purposes only. We do not currently place third-party advertising cookies on the Application.
7. Data Retention
We retain your account and financial information for as long as your account remains active and for a reasonable period afterward to comply with our legal and recordkeeping obligations. When you close your account, we delete your information from our live systems, except where the law requires us to keep it. Copies remain in our encrypted backups for a limited period afterward and then expire automatically.
8. Your Privacy Rights
Depending on where you live, you may have rights to know, access, correct, or delete personal information we hold about you, and, for sensitive personal information such as race, to limit our use of it, under the California Consumer Privacy Act as amended by the CPRA, the Colorado Privacy Act, and comparable laws in other states. Because we do not sell personal information or share it for cross-context behavioral advertising, there is currently no sale or share to opt out of. To exercise any of these rights, email marketing@preservus.io with the subject line “Privacy Request.” We will respond within the time required by applicable law and will not discriminate against you for exercising your privacy rights.
9. Security
We maintain administrative, technical, and physical safeguards designed to protect your information, including encryption of data at rest and in transit, least-privilege access controls, and continuous monitoring. A detailed, current description of our security controls is published at trust.preservus.io. On a confirmed incident affecting your information, we will notify you and meet our applicable breach-notification obligations under law. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
10. Children’s Privacy
The Application is not directed to, and we do not knowingly collect personal information from, anyone under the age of eighteen.
11. Changes to This Policy
We may update this Policy as the Application and our practices evolve, including as we move from alpha to beta to general availability. We will provide notice of material changes before they take effect.
12. Contact Us
Preservus, LLC
Security inquiries: security@preservus.io